Philosophy

Our mission is to draw a new continuous map
for the future—New Atlas.

THE EUGENE Studio, as a collective-studio, has engaged in various projects centering on contemporary art and design.

Based upon a minimal work unit, “script & visualization”―whereas we address artistic practice such as installations and video works, the perception and thoughts that the artist conceives throughout above fields have been applied into and archived many result in societal realms―from urban planning, R&D projects for AI, biotechnology, education, and OS development.

Above activities are driven by a motivation to explore and depict a “new map which is continuous for the future” in our era everything is constantly changing. Since our era, especially, witnesses a dramatic development of technology, and is blessed with them, we feel that we are facing a time to reexamine fundamental humanity.

Human, history, joy, and grief―the primordial of human emotion and behavior is unchangeable for hundreds of years.
In this complicated modernity, our mission is fundamental and disruptive explore.

If you are considering joint-work with us, please see our detailed list of fields we have worked on and past results.

*Some projects done by members before our incorporation are included in this website.

Publications and Accolades

“Eugene Kangawa–Duchamp, engineering of “thinking” to succeed Arakawa.
They are one of the high-profile collectives working with diverse clients.”

WIRED

-“WIRED BY DESIGN―World's 25 Stories Around Design”
WIRED VOL.15 DESIGN ISSUE | March 2015

“Now, art pieces created by team lab, takram, Rhizomatiks, and The Eugene attract worldwide attention. These next-gen companies ask the public a new sense of value by integrating Japanese unique concept and advanced technology.”

Kobunsha

-“Age of Art × Technology Creative Business changing the society”
KOBUNSHA | June 2017

For more info about publications, interviews, lectures, please see here.

Team

Three Departments

Based upon a minimal work unit, “script + visualization”, THE EUGENE Studio is composed with three departments; Research, a basement of our activities, Visualization specialists in visualizing techniques, and Studio who executes projects.
With the goal to “keep portraying a world map”, we are engaged in a wide range of projects from small self works to external joint work projects. For more information about the fields we have worked on and our previous project, please see here.

For Visualization Dept. website, please click here.

Founder | Eugene Kangawa

Eugene Kangawa, co-founder of THE EUGENE is born in United States. After studying information design and contemporary art, he has worked on various projects based upon narrative script.
As previous works, he achieved a participation in a project at Serpentine Gallery (London), a joint work with Terry Riley(2014), collaborative work with an American science-fiction writer, Ken Liu who won the three science fiction awards in United States, Agricultural Revolution3.0 with Tsuruoka city, and new material development project by Spiber Inc.. Also, he had worked on R&D projects of artificial intelligence agency, automated driving, urban planning, educational products, home operation system, and scenario writing for renowned hotel. After joining in establishment of ON, Inc., he founded THE EUGENE Studio. From 2017, he teaches at Hosei University as specially appointed professor.

For his past works, please see here.

  • Research Dept.
    Drawing for script.

  • Research Dept.
    Process of OS structuring, test view, 2012.

  • Research Dept.
    Research on city in Kobe, “Chaotic contour line”, 2013.

  • Visualization Dept.
    Research on futuristic gene collection truck, perspective drawing, 2014.

  • Visualization Dept.
    Hub for the next generation agricultural city, 2013.

  • Visualization Dept.
    New HEMS OS and the exhibition.

  • Visualization Dept.
    Overall development of new HEMS OS, 2012-

  • Scenario writing for the new technology in biotechnology field.

  • Scenario and concept making for resort facilities
    NEST INN HAKONE

  • “Agricultural Revolution 3.0”,
    installation, 2016.

  • “HOPE, Eugene Kangawa, 2016.
    short video based upon an interview with migrants.

  • “somewhere,somebody became a star”,
    Installation view, Mixed Media,2011. E

  • After the War.
    Web, Happening Projection 2011-.

  • “from the future”,Eugene Kangawa& Terry Riley,
    14 channel Projection and Improvisation performance, 2014.

  • “August Room” in “Today's Film”,
    Installation View, Print 2015.

  • Still from “Diversions of tools” in “Mr. Tagi’ s Dream”
    Performance & Performance Archived Video ,2014.

  • The (anywhere) syndrome / earth hole, 2016.
    If a hole is punched on the earth.

  • “Mr. Tagi's Room” ,
    2 channel audio video Installation view, 2013.

PRESULT |
SONY, TOYOTA, THE NORTH FACE, Panasonic, Spiber Inc., Daiwa Industry, DENSO, JT, Ministry of the Environment, Tsuruoka City, Fukuyama City, 3.1 Phillip Lim and more…

Case study

In this section, we introduce some of past projects.
It ranges from long-tern projects which is linked to research, installation, conference to art works, educational field, and operation system prototyping.

  • Case studyAgricultural Revolution 3.0

    0 / 4Overview

    “Agricultural Revolution 3.0”
    −Proclamation of New Agricultural City / Research and Installation

    THE EUGENE Studio held “Agricultural Revolution 3.0” with Tsuruoka city in Yamagata prefecture. In this project, we worked on concept making, research, installation, and conference in cooperation with domestic and international institutions.

    This project which aims at proclaiming the vision of “New Agricultural City” toward the world, number of people who sympathized with its concept joined: Columbia University and University of Cambridge cooperated in the research, and 21st Century Museum of Contemporary Art, Kanazawa, OMA NY, and more intellectual participated in the conference. This monumental project, as a result, acclaimed huge attentions and featured by Japan Broadcasting Corporation and more media. THE EUGENE presided over the concept phase, designing installation and conference.

  • Case studyAgricultural Revolution 3.0

    1 / 4Process

    Speculating a Future where Agricultural Crops Replace Petroleum and
    the Whereabout of its Possibility.

    “Agricultural Revolution 3.0” is a speculation on future agricultural city where the development of smart agriculture and biotechnology implement to “convert crops into the resource as petroleum was used to be”.

    In order to overcome the first agricultural revolution that Alvin Toffler pointed out as a factor of class, disparity, labor style and the second agricultural revolution caused by industrial revolution, we defined the details from various viewpoints.

    (photo : Drawing of “Agricultural Revolution 3.0”, Series of “paradox of post industry city” "IRON NATURE”※)

  • Case studyAgricultural Revolution 3.0

    2 / 4Process 2 Tsuruoka City / Vernacularity and Urban Planning

    “Embodier of Revolution.”

    The venue of this project, Tsuruoka city holds a long history of agriculture, on the other hands, has achieved pioneering practice with biotechnology startups. They are acclaiming attentions as a new model which is different from existing vertical highly populated cities. Also, in 2017, one of the greatest cultural center designed by Kazuyo Sejima(SANNA) will be open.

    Reflecting on the history, industry and city has developed correspondingly. THE EUGENE Studio believes that infrastructure of city and well-matured culture should synchronize with the local industry and economy rather than other way around so as to make next-gen city better in the past.

  • Case studyAgricultural Revolution 3.0

    3 / 4Living Research & Installation

    Open Studio which Correspond to the Research

    The advent of “the world where crops play a more important role than Petroleum”―in order to examine this artist’s prevision or for further elaboration, we need to conduct multi-dimensional research and discussion.

    In research phase, after interview and provision of information with/by international institutions, biotech companies and think tank, we produced a theatrical installation constituted of products as a prop offered by above collaborators in the museum. This ongoing process attributed to our installation organic character where the appearance keeps changing correspondingly to the research.

    In this installation, furniture, clothe, lamp, food, materials which grow during session, and open sourced small agricultural machine were showcased as if it is from theatre or cinema. This work gave the visitors physical experience to travel around the thoughts.

  • Case studyAgricultural Revolution 3.0

    4 / 4Conference

    Theatrical Conference

    As the final day of the installation, we held conference at the transformed installation space. Distributing a booklet which summarizes the research process and the content to visitors, various guests from Spiber Inc. who located in Tsuruoka City and develops recombinant protein materials, OMA NY, Wired, 21st Century Museum of Contemporary Art, Kanazawa, and more discussed the whereabouts and the possibility of “New Agricultural City”. This event recorded the top number of visitors and attracted high attention.

    This “revolution” seems to be a modest comparing with previous drastic changes. Even there is no drastic fictional changes, this innovation will replace existing materials which support our life steadily―this scenery is the figure of next revolution and evolution.

    THE EUGENE views this entire project, which ranges from research to conference as an art piece.

  • Case studyAgricultural Revolution 3.0

    Caption

    University of Cambridge, Department of Biochemistry / Columbia University / Royal Pride Holland(Agriport a7) / ECOR(Noble Environmental Technologies) / OMA NY / bioMASON / Thought Collider / Heliae / Tsai Design Studio / Ecovative / The Japan Research Institute / YANMAR / National Agriculture and Food Research Organization / Dewa-Shounai Tokusan / Futureagri Inc. / Doog Inc. / Aerosense Inc. / Japan Plant factory Association / Institute for Advanced Biosciences, Keio University

    Graphic Design | Ryosuke Uehara (KIGI)
    CONFERENCE Powered by Wired JAPAN

    Sponsorship | Tsuruoka City / The board of education of Tsuruoka City / Spiber Inc. / Tsuruoka Art Forum / Organizer | Agricultural Revolution 3.0 Project Committee

  • Case studyNew History of materials

    1 / 3Overview

    “New technology”and its Script

    A joint research project working toward the practical application of next-generation protein materials by Spiber Inc. who is achieve a remarkable breakthrough in biomaterial industry and THE NORTH FACE(GOLDWIN INC.)
    THE EUGENE STUDIO is engaged in their long-term story weaving.

    Spiber and our team believe that this new technology should be used to make people’s ethics and life better rather than promote large-scale consumption. Therefore, what we most focused on is thoughtful communication with new thesis, instead of commercial approach.

    *Our Visualization Dept. was engaged in designing information structure, space design for presentation and retail, keynote.
    For more details, please see here.

  • Case studyNew History of materials

    2 / 3About new material

    A Super-advanced Biotechnology and the Ethic on Nature

    Spiber Inc. is a biotechnology start-up who researches and develops recombinant protein materials. This new manufacturer is attracting attention as a key material in term of its potential to replace existing materials such as iron, polyester. Spiber has been selected for participation in several national projects. Their cutting-edge technology is supported by DNA/RNA analysis and big-data that comprehend digital technology.

    Also, the realization of the custom-fabricated(just-in-time) materials in which natural resources that have existed for hundreds of million years are analyzed and imitate to reproduce have a huge potential to change and impact on our ethics on the environment.

    Understanding this seemingly complicated large-scale content and taking into account the upper level context alike the history of great discoveries, we provide assume whereabouts of technology, viewpoint and setting. Afterwards, the approach for visualization is decided.

  • Case studyNew History of materials

    3 / 3Script Writing & Visualization

    Illustrating the difference between “Philosophy” and “fact”

    Next-gen technology
    Human ethics and behavior are always following the development of technology. Digital technology is not adequate enough to realize utopia yet, and still spend hard time to switch their direction. (“Darkside of Innovation” Issie Lapowsky). We think the next-gen technology should be not only convenient, but also thoughtful and modest.

  • Case studySUPER VISION

    0 / 4Overview

    A comprehensive list of human history

    In contrast to “Agricultural Revolution 3.0” which speculate continuous future, “SUPERVISION” series explore “reflection on the past”.

    This series of art works held in 2014 was exhibited at three exhibitions and closing event. For the closing event, jointwork installation of 14 channel videos installation with the renowned contemporary musician Terry Riley was showcased. This project was started by Riley’s empathy with Kangawa’s video works, “After the War” and “from the future”. THE EUGENE Studio cooperated these two art works.

  • Case studySUPER VISION

    1 / 4After the War

    As a Part of the In-depth Research

    “After the War”(2011-) is an ongoing project which collects “ videos that happened in the past on today's date” and plays them silently in an endless loop.

    This work is more setting or script than tangible art piece. The war-related videos are researched and archived by As of 2016’s May, 1,200 pieces of footage for 365 days, and the total length is up to 100 hours have been collected with the effort of the advocates in the archive website.

    These videos are played on the web site or projection correspondingly with the date. We think “After the War” embodies organic change of archive through research / post on website and the change of idea of words. Also, the artist converted these digital data into analog films and encased into frames accordingly to the dates.

  • Case studySUPER VISION

    2 / 4Today’s Film

    “Re-conversion of digital data into analog media”

    In “Today’s Film”(2012-), the derived piece of “After the War”, Kangawa converts these digital data (including non-renowned videos filmed by civilians such as on YouTube, and Vine.) into analog films and preserve them. THE EUGENE Studio develops these photographic films using handmade film recorder, and then archives.

    This work that re-convert tangible data into physical media is charged with contemplative question that queries about the definition of media and archive. That is, this work show potential of multiple development and takes on a value as a historical material.

  • Case studySUPER VISION

    3 / 4from the future

    Aesthetic and Authenticity of Footage

    The other art piece, “from the future”(2011 - 2012) is marked by its somewhat complicated process in the context of “deprivation of information” and “invisible”.

    We began this work by finding a man from overseas with no prior knowledge of the series of events in Fukushima and traveled with this man to the affected area. Whilst in Fukushima, we asked him to write a “imaginative story” about a chain of events that could have possibly happened and “take pictures to corroborate said story”. Unpredictably, the traveler is from Cambodia, and Kangawa was struck by a particularly moving sentiment in the stranger’s imaginary story ― “This place resembles Phnom Penh after the Khmer Rouge”. Afterwards, he filmed the two places as if the artist reconstructs the imaginary story woven by the traveller. (For the traveller, there is no cure to discern what and when it happened in uninhabited area of Fukushima. That is, his viewpoint can be “from the future”.)

    The footage, so serene that it is like a still photo, is combined with an imaginary story in broken English. This creates beautifully aesthetic imagery archive.

  • Case studySUPER VISION

    4 / 4SUPER VISION

    Exhibitions and Special Installation

    Including “Mr. Tagi’s Room / Dream”, we gave this series of work created in 2011 - 2014 which explores “reflection on the past” its title, “SUPERVISION”. In 2014, successive exhibition and installations were held in Tokyo.
    THE EUGENE Studio puts a priority on these self projects.

  • Case studyMr.Tagis’s Room / Mr.Tagis’s Dream

    1 / 4Overview

    The prop which comes from the art piece becomes an educational product.

    “Mr.Tagi’s Room” and “Mr.Tagi’s Dream” are series of art work that based on a script in which a fictitious sports scientist, “Mr. Tagi” develops unique history of sport and dreams a new dynamism.

    However, what makes these works distinctive is that this imaginary story creates side-effects in our real life. The “prop” created in this series of work was employed by elementary schools and international school for their educational source and one of the events of sports day.

    Also, it can be said this case has exceptional character in terms of the fact that a pure art piece was discharged into reality because of its critical viewpoints (which is different from tentative relationship or decoration produced by some sorts of art work such as public art.)

  • Case studyMr.Tagis’s Room / Mr.Tagis’s Dream

    2 / 4Mr.Tagi’s Room.

    Fictitious Historical Examination

    This project is composed of two individual art works. The one is "Mr Tagi's Room" in which Mr. Tagi conceives his unique system of sport in cooperate with various with academic societies to examine materials and its history(in fact) while he flinches from modern sport.

    In this theatrical installation work, the viewers are offered the opportunity to "peek" into Tagi's innermost sanctum where various motifs, material that this fictitious scientist collects are scattered on the tables and shelfs.

    "Origin of Accidentalness -Climate, Time, Domain, Exchange Aggregation, Competition, Cooperation, Disassociation, Aesthetic, Gender: retracing scattered keywords, Mr Tagi conducted a hitherto unparalleled study into the history of sports with the combined use of theory and actual objects..."

  • Case studyMr.Tagis’s Room / Mr.Tagis’s Dream

    3 / 4Mr.Tagi’s Dream.

    The Sports before Characterized as Sport

    After his extravagant “research”, Mr. Tagi embarked to develop a product which creates “dynamics before sports” ― that is “a imaginary sport which is different from modern existing sport.”

    Some workshops are headed for real, and the artist filmed the situation as “Mr. Tagi’s Dream”. This video work is showcased with “Mr. Tagi’s Room”. Even though after Mr. Tagi attained his dream throughout his (lonely) research, this imaginary story did not end, but was expanded into reality.

    The prop created based upon elaborated research about modern sport and alteration as a part of this series of art work, (go beyond our expectation), influenced practically on real educational environment.

  • Case studyMr.Tagis’s Room / Mr.Tagis’s Dream

    4 / 4“Story” becomes “Fact”

    Into Education Field

    “Critical spirit of this works against existing sports”, took on educational values as an opportunity to learn fundamental thinking and questioning about embodiment. Afterwards, some elementary schools and international schools employed the prop as an educational resources and their sport day.
    (Lifelong kindergarten who works for developing educational program is working on its dissemination)

    This art piece is a unique case that does not only offers interdisciplinary viewpoint, but also practically functions as the counter to the existing fields.
    We, however, believe that this boundary breaking project will meet more demands.

See our method for this project

Details of External Projects

In this section, we summarize our external projects our members worked on. In THE EUGENE Studio, based upon a minimal work unit, “script & visualization”, our team is composed with three departments; Research, a basement of our activities, Visualization specialists in visualizing techniques, and Studio who executes projects. Depending on the situation, each departments work individually. We hope it help you to consider joint work with us.

0. 芸術作品

ProducingProducing installation, video work, flat work, and script, etc.

01. FUTURE SCRIPTING

“Fragmental future map”
From artificial intelligence to automated driving, to future of city,we depict a continuous blueprint of today for the future.

 

[ Past projects list ]

  • — Research, concept making, and Strategic Planning with R&D department for AI. (Domestic electronics company)
  • — Research on “agency level”, design and visualize optimized response in each levels. (Domestic electronics company)
  • — Research on the effectiveness for elderly people and dementia, clarification of elderly people, and prototyping. (Domestic electronics company)
  • — Operation system design for next-generation HEMS, prototyping, and UI design. (Homebuilder company)
  • — Concept making, planning, structuring, and UI design for standardized UX of home electronics. (Homebuilder company)
  • — Planning new software for family, Prototyping. (Homebuilder company)
  • — Brand planning for automated driving system. (Car parts manufacturer)
  • — Planning next-generation car navigation system. (Car manufacturer)
  • — Research on future gene archive institution, design, perspective drawing. (Biotechnology)
  • — Planning new business in iht(in-human-technology) field. (Trade company)
  • — Research, scenario writing, perspective drawing, planning master plan for Hub Development project of regional central city. (Municipal government)
  • — Concept making, scenario writing, perspective drawing for future agricultural city. ((Municipal government, brand promotion offic
  • — Interviewing international universities and institutions and editing website and booklet. (Municipal government)
  • — Installation which visualizes future figure of city, planning and management of conference. ((Municipal government, Brand Promotion Office)
  • — Developing sport program for kids, producing educational product. (Educational institution)
  • — Direction in development of future car sheet. (Car manufacturer)
  • — Scenario writing and concept making for a hotel. (Investment fund)
  • — Strategy planning , scenario writing for international luxury apparel brand’s localization. (Apparel brand)
  • — Concept making, naming, scenario writing, and direction in service management and interior design for luxury hotel. (Hotel)
    and more.
  • Fields | Research, concept making, scenario writing, strategy planing, prototyping, CI development, branding, conference design, etc.
  • Prev Next

    Agricultural Revolution 3.0 | 2016
    Research, space design, and planning and design of conference to visualize the future figure of city.

  • Prev Next

    Total direction for presentation in biotechnology field | 2015
    From scenario writing to visualization.

  • Prev Next

    Research, scenario writing, and planning master plan for hub development project of regional central city. | 2013

  • Prev Next

    Research on futuristic gene collection truck, perspective drawing. | 2014

  • Prev Next

    Research on hub development project in Kobe city. | 2013

  • Prev Next

    View from research on OS development. | 2012

  • Prev Next

    Drawing for scenario and concept. | 2012

03. Investigation / Historical, Modern, and futuristic (Research Dept.)

THE EUGENE Studio is often requested to participate in projects which are considered that existing think-tank cannot take.
As we work on these projects, we combine various approach (structural holes, modernology, pattern language, abduction, etc) to conduct flexible research work.
Whatever the type of project we work, research is the most important for our team.

  • ― Comprehensive research on 1.Future Scripting and 2.Visual Engineering.
  • ― Comprehensive research, abduction, and mapping on/of whole figure of modern industrial culture.
  • ― Research and concept making about the history of transportation.
  • ― Research on the transition of mass of products.
  • Prev Next

    Research on city in Kobe, “Chaotic contour line”.

  • Prev Next

    View from research on HOME OS structuring, test view.

  • Prev Next

    Research map on whole figure of industrial culture in modern society.

  • Prev Next

    Drawing of scenario and structure in biotechnology field.

  • Prev Next

    Urban planning | Drawing of research on pollution level of river and water purification.

  • Prev Next

    Urban planning | Concept drawing of INDUSTRY NATURE.

03. VISUAL ENGEENERING (Visualization Dept.)

Our Visualization Dept. addresses a wide range of media visual expressions integrating visualize technique based upon painting/conceptual art, and comprehensive knowledge.

While we pursue pure visual expression, societal impact, concept, meaning, and the process through visualization are focused on.

*Got to Visualization Dept. special web page.

 

[ Past projects list ]

  • ― Designing large scale of conference in biotechnology field.
  • ― Scenario writing, perspective drawing, book design for urban planning.
  • ― VI design(copywriting and logo) for national campaign / Government.
  • ― VI design, branding, inner-relationship for company.
  • ― Scenario writing and visual direction for keynote.
  • ― Concept film for apparel brand.
  • ― Planning and filming a philosophy film for brands.
  • ― Space design and direction for a large scale annual presentation.
  • ― Design for annual schedule of printing media.
  • ― Typographic design for bool and brochure.
  • ― Planning recruitment strategy for kindergarten.
  • ― Planning, design, and management a recruitment web page for car manufacturer
  • ― Web design for crocker brand.
  • ― Branding, design direction, and structuring for fashion company’s overseas deployment.
  • etc.

Company information

COMPANY NAME
THE EUGENE Studio Inc.
FOUNDER
Eugene Kangawa (Co-founder) / Masashi Wada(Co-founder)
Address
2-3-2 1F Marunouchi, Chiyoda-ku, Tokyo, 100-0005, Japan
Private HQ
Private HQ | 2-17-11 Nagatacho, Chiyoda-ku, Tokyo, 100-0014, Japan
CONTACT
info@the-eugene-studio.com
+81(3)5533-8681